McDonalds’ golden arches, the Nike swoosh, Facebook’s ‘F’, or the blue Twitter bird are all simple, well-known, timeless icons that evoke concepts, feelings and perhaps a large body of memories and experiences. Above are scores of well-know logos. All are visual links to everything we’ve seen, heard or personally experienced with the companies they represent.
Larger companies ysyally spend a significant amount of time, money and resources when developing their logos and their corporate ‘look’ for good reason. Logos speak volumes about their companys’ unique personalities, their clientel, their sophistication, their personality and their professionalism. A unique, distinctive logo needs to be consistent with how a company wants to be seen in the marketplace. Your logo can lift you up, or drag you down.