At WCBS we believe image is everything. In the best of times and in the worst of times, a business needs to look successful! The buying public purchases from brands whose images are recognizable and appealing. With the Internet, customers are now much more sophisticated and quickly recognize an ‘old and tired’ look. With more options available, customers have grown fickle and are easily lost to the ‘prettier packaging’ of aggressive competitiors. To stay in the game, many companies are placing a greater emphasis on re-defining, strengthing and aggressively promoting their brand image.
This year, African Travel, an international tour company, (AfricanTravelInc.com) invited us to work with it on its rebranding and physical marketing materials. Now, their business cards (above, left) display bright, full color images of iconic African animals. Personal data, being secondary to ‘the image,’ is on the back.
New letterhead and envelopes (right), custom Ticket Jackets (below – they are a travel agency) and compelling, multi-purpose call-to-action Direct Mail Pieces (below, right) were all a part of their new look and all designed to boldly exemplify the uniqueness of their products and services. All ‘shout’ exotic experiences, quality, luxury and, of course, Africa.