Big and Bold, that’s how to get attention. Wave your banner high & proud.
More and more business is being automated and transacted over the Internet. business is becoming quicker and more efficient… and more impersonal! Clients’ interactions are being reduced to pictures, videos, social media posts and a few clicks of the mouse or taps on a smart phone. While this may initially look good on the bottom line, the problem is that doing business becomes increasingly impersonal, just another transaction. Nothing memorable, nothing unique happens and no loyalty is generated. Your customer has no reason to think about you again.
How can you compete?
TravelStore Inc., a large, successful California travel company (TravelStore.com), knows that to stay competitive, they need their company to be the first one their customers think off. One of their strategies to do that is to make sure their customers see their brand as much as possible. They want their logo – their brand – to be ‘top of mind’ and remembered more than anyone else’s.