Big and Bold, that’s how to get attention. Wave your banner high & proud.
More and more business is being automated and transacted over the Internet. business is becoming quicker and more efficient… and more impersonal! Clients’ interactions are being reduced to pictures, videos, social media posts and a few clicks of the mouse or taps on a smart phone. While this may initially look good on the bottom line, the problem is that doing business becomes increasingly impersonal, just another transaction. Nothing memorable, nothing unique happens and no loyalty is generated. Your customer has no reason to think about you again.
How can you compete?
TravelStore Inc., a large, successful California travel company (TravelStore.com), knows that to stay competitive, they need their company to be the first one their customers think off. One of their strategies to do that is to make sure their customers see their brand as much as possible. They want their logo – their brand – to be ‘top of mind’ and remembered more than anyone else’s.
Your company’s brand – its fundamental character and underlying principles – the things that create long-term, loyal customers – can easily get lost and forgotten in the frenzy of search engine optimization, social media and raw competition for the lowest price. Clients need to be reminded of who you are & what you stand for and to see, hear – even feel – your brand as often as possible.
We believe business now days can compete by providing what the Internet can not: a) superior, unique products and services of course, b) exemplary, satisfying, personal customer service and c) extra tangible ‘reminders’ your competition does not provide that let your customer know they are appreciated.
Reminders of memorable experiences or service received, or things they can continue to use are appreciated and customers see these literally as tangible proof of substance and permanence that no web page ever can.
Want your company to be seen as successful, substantial, reliable? Make sure every interaction you have with your clients is accompanied by some physical item displaying your brand.
Even Amazon.com, the epitome of the automated, Internet ecommerce company, recognizes this principle. That’s why their logo is printed on their shipping boxes and even the taping around the box. The message? Amazon.com is special, unique; they take pride in what they do; and you are getting more than just another box with your order enclosed. What can you do? Brand everything! Constantly remind your clients who you are. Put concrete, tangible, branded items in your customers’ hands as often as you can.
TravelStore does this in many ways. Marketing Postcards for mailing (above left), Corporate ID Package (Stationery, Envelopes & Business Cards above right), customer value-added give-aways such as Luggage Tags (above left), Travel Tote Bags (right) and Portable Back-up Cell Phone Chargers (left) all play a part in making your clients feel appreciated and your brand memorable.
Everything your customers see from you should be branded. Your customers should be reminded repeatedly how you are unique and that you are there for them. Online digital marketing is important, but tangible, real, physical marketing lasts.
As President/CEO of Travel Store Inc. (TSI), I highly recommend WCBS as a printer of diverse business forms. During our long working relationship, WCBS has always been proactive, punctual and integrated into the TSI team. They have never missed a deadline. As a result, I do not have to consider selecting a competitor.
– Wido L. Schaefer President / CEO Travel Store, Inc.
Below are a few more of the many products WCBS has produced to help TravelStore use physical marketing to make their brand – and who they are – unforgettable to their customers.
What does your brand mean to your customers?
How often are they reminded of it?
More than your competitors?