A strong, easily recognizable brand identity is one of your most important business assets. It’s in the details that makes the difference in how a business shows up. They can help define who you are, what you stand for and how you stand out from the competition. A brand can be identified by a unique logo, a combination of colors, certain shapes, images, or even sounds and phrases.
For large corporations corporate identity can be far reaching and include all the principles, ideas and techniques a company uses to differentiate itself and can encompass everything from corporate mission statements, key customer-directed messages (e.g. “Things go better with Coke”), dress code and generally the look and feel of all forms of interface with the customer.
A well-executed Corporate Identity Package is critical to demonstrating your company’s professionalism, permanence, reliability and success – all important to prospective customers’ decision-making process.
The basics, of course, include a well-designed logo, web site, stationery, business forms, brochures and appropriate branded physical promotional products.
• Is the design reflective of who the company is, what it does and what it stands for?
• Is the design inviting, reassuring, consistent?
• Is the design unique and memorable?
• Does the design and implementation project quality and professionalism?
• Is the company logo on every document?
• Is the look and feel and message consistent throughout all documents?
Use every opportunity and every means possible to remind your current and prospective clients who you are and how you are different from your competitors.
WCBS offers corporate identity packages inclusive of logos, business cards, envelopes, stationery and business forms, as well as brochures, posters, booklets, stickers and so much more.
Image is everything! You never a second chance to make a good first impression. With our assistance, you will can obtain the recognition and results you want.
See WCBS4Printing for more samples of Corporate Identity Packages we have produced.