McDonalds’ golden arches, the Nike swoosh, Facebook’s ‘F’, or the blue Twitter bird are all simple, well-known, timeless icons that evoke concepts, feelings and perhaps a large body of memories and experiences. Above are scores of well-know logos. All are visual links to everything we’ve seen, heard or personally experienced with the companies they represent.
Larger companies ysyally spend a significant amount of time, money and resources when developing their logos and their corporate ‘look’ for good reason. Logos speak volumes about their companys’ unique personalities, their clientel, their sophistication, their personality and their professionalism. A unique, distinctive logo needs to be consistent with how a company wants to be seen in the marketplace. Your logo can lift you up, or drag you down.
- A logo is the first impression people get of your company.
- A logo needs to look professional.
- A logo needs longevity, or at least continuity.
- A logo needs to be original.
- A logo needs to have a modern or timeless look and not appear dated.
- A logo is the starting point of your whole corporate image.
- A logo identifies a business in its simplest form.
How does your logo measure up? A simple way to find out is to cut out a sample of your logo and place it alongside logos of your direct competitors and national companies that offer similar products or services (easy now with the Internet.) Now step back and ask yourself which logo(s) stand out, which best exemplifies you want to say about your company, which would you call if you were an inexperienced customer? A well-designed logo should:
- Be a visual short-cut to convey the company’s personality or character.
- Show that you are a solid, serious, solid, dependable company… or just a wannabe.
- Relate to your clients by conveying a feeling of familiarity and credibility.
- Facilitate an association with quality & satisfaction.
- Elicit immediate recognition.
A logo should be simple, unique, memorable and convey an essential essence or characteristic. It should look well and be easily recognized in a wide range of platforms and media from stationery to websites, smart phones to promotional product, and sizes from a small smart phone icon to a building sign.
Logo design is an important part of your corporate brand and image. Be prepared to spend a significant amount of thought, time, money and resources to developing your logo and your company or corporate look. Your logo should not be treated casually. A logo needs to look professional, memorable and illustrate your company’s personality and strengths.
Smart businesses get professional help! A logo should be the starting point for your whole corporate image. Logo design should be a team effort between corporate managers, marketing specialists and your designers. If you are on a small budget, you will need to do some homework and preparation on your own.
WCBS can hellp you get the logo you want. We use framing tools like Creative Briefs to identify desired qualities and a team of designers to create – depending on budget – scores of designs to choose from. WCBS can help you create the design that best reflects who you are, what you do and the image you want to project. We recommend that you work with a designer experienced with a wide range of media including printing. When it comes to your corporate logo and image, we strongly recommend that you:
- Get experienced, professional help.
- Work with a team of designers for many diverse concepts to choose from.
- Select a design that is suitable in a wide range of media.
- Select a design that works in a wide range of sizes.
- Select a design that’s based on vector art.
WCBS can help you with all of these. For more information about Logos and Graphic Design, see our website WCBS4Design.com or give us a call at 800.522.9227.
See our related Post on PMS Ink Colors.
If you would like to learn more about creating effective corporate logos, then read The Power of Logos which examines how to plan, develop, evaluate, and implement a company logo system.