At WCBS we believe image is everything. In the best of times and in the worst of times, a business needs to look successful! The buying public purchases from brands whose images are recognizable and appealing. With the Internet, customers are now much more sophisticated and quickly recognize an ‘old and tired’ look. With more options available, customers have grown fickle and are easily lost to the ‘prettier packaging’ of aggressive competitiors. To stay in the game, many companies are placing a greater emphasis on re-defining, strengthing and aggressively promoting their brand image.
This year, African Travel, an international tour company, (AfricanTravelInc.com) invited us to work with it on its rebranding and physical marketing materials. Now, their business cards (above, left) display bright, full color images of iconic African animals. Personal data, being secondary to ‘the image,’ is on the back.
New letterhead and envelopes (right), custom Ticket Jackets (below – they are a travel agency) and compelling, multi-purpose call-to-action Direct Mail Pieces (below, right) were all a part of their new look and all designed to boldly exemplify the uniqueness of their products and services. All ‘shout’ exotic experiences, quality, luxury and, of course, Africa.
WCBS propietary Ticket Caddys (left) are especially powerful brand-builders. Clients handle them frequently and carry them their entire trip. The distinctive African Travel brand and upscale image is re-enforced every time they see and touch them.
The stunning, multi-purpose Tri-fold Mailer (right) is a small example of the breadth and depth of what WCBS does. It promotes some of African Travel’s signature tours in partnership with AAA Vacations, an integral part of African Travel’s marketing strategy. it will be seem by many thousands of prospective clients at AAA Vacations offices everywhere.
Every contact your customer has with you, everything they receive from you reflects on your company’s image. Even with the prevalence of the Internet and Social Media, printed marketing is still as important as ever. Printed material has substance; printed material lasts! Keep your logo and brand image ‘fresh’ as both time – and your business – change. Carefully craft and agressively market your brand.