The color seen on a printed page depends on many, many variables, from the equipment, process and ink(s) used, to the properties and color of the paper itself. It is often extremely difficult to get the exact color that you want.
Companies large and small depend on accurate replication of ‘their’ colors for ‘their’ Logos, Trademarks and Service Marks. The Pantone Color Matching System® (PMS) is a standardized color matching system that uses proprietary, standardized pigments and mixing formula. This allows designers, printers and end users anywhere in the world to see what a specific color should be and match it exactly. The Pantone system defines over 1,100 spot colors based on precise mixing formulas of 13 base pigments plus white and black.