A strong, easily recognizable brand identity is one of your most important business assets. It’s in the details that makes the difference in how a business shows up. They can help define who you are, what you stand for and how you stand out from the competition. A brand can be identified by a unique logo, a combination of colors, certain shapes, images, or even sounds and phrases.
For large corporations corporate identity can be far reaching and include all the principles, ideas and techniques a company uses to differentiate itself and can encompass everything from corporate mission statements, key customer-directed messages (e.g. “Things go better with Coke”), dress code and generally the look and feel of all forms of interface with the customer.
A well-executed Corporate Identity Package is critical to demonstrating your company’s professionalism, permanence, reliability and success – all important to prospective customers’ decision-making process.