The following was adapted from an article published in the Palm Desert Area Chamber of Commerce September 2014 newsletter. The full newsletter is available online (article on page 7.) A PDF of the article by itself is also available.
Bryna Blum – aka ‘The Printress’ – is President of The WCBS Group known locally as WCBS Print Services, or just ‘WCBS’.) With an unceasing desire to better serve their customers as impetus and employing the latest technologies, Bryna, her first husband and, for the last 13 years, her second husband, Marty Gronewald, have grown the business from one that provided business forms to a local Los Angeles clientele in 1981, to an international, full-service company with 5 websites, suppliers across the USA and Canada, and clients in all 50 states, Canada, the Pacific Rim and the Caribbean. Today, WCBS provides an incredible range of products & services including business forms, corporate image packages, offset, digital & large format printing, graphic design and promotional products. WCBS has evolved over the years to be the modern ‘one-stop shop’ their clients want.
The following is a recent interview with Bryna Blum by Travel Research Online (TRO), a travel industry e-magazine:
TRO: Why did you first begin working in the Printing and Marketing service industry?
BB: It was a fluke. My late husband (and his partner) was selling hardware and software and ancillary products, when he was asked if he could do forms for SABRE, an airline reservation system. He said, “Yes!”, even though he didn’t know what SABRE was at the time. The rest, as they say, is ‘history’. I went in to work ‘for two weeks’ because he was ill and have been working ever since.
TRO: What service or aspect of WCBS do you want more clients to be aware of?
BB: Certainly that we are one-stop shopping. Once we have a client’s logo in the system and familiarize ourselves with their needs, there really is no reason to go elsewhere. See wcbsPrintServices.com for our blog and an overview of the breadth and depth of all that we can provide. One of our sites, www.wcbs4color.com provides one of the largest selections of Offset and Digital printing products in the country. It’s the site most used by clients here in the valley.
TRO: Let’s imagine a client is worried about costs and trying to cut every excess they can. Why should they consider a service like WCBS essential to their practice?
BB: We have been printing for so long that we know all about budget restraints. We are constantly looking for ways to save our clients money. We are a virtual business with national resources all over the US and beyond. We have minimal overhead and are not limited to just what can be produced locally. We find companys nationwide that do the best work for the best prices! Our prices are consistently among the lowest in the industry. It’s basic to our personal and business integrity that we can be trusted to provide value.
TRO: What is the biggest problem you see with the ways clients handle (or don’t) their marketing, image and aesthetics?
BB: Many ‘get’ that their image matters; and despite having limited resources at times, make the effort with color and design to stand out. Others don’t. Web pages are launched and forgotten about, with old deals still featured. Logos are tired. And some still think black is the way to go because it’s cheapest. A fear factor still exists about spending money.
Full, bright color looks better and feels better than black and white or one or two spot colors and now, due to improved technology, is vitually the same price. For years I have stressed that in both the best of times and worst of times a business has to look successful. Image is everything! Clients make decisions every day about a business’ capabilities, professionalism and friendliness based on what they see: their web sites, emails, physical correspondence, business stationery and, of course, extra, useful items like presentation packaging or promotional products. How does your business ‘look’ compared to your competition? With everyone’s competitors now a click away, a unique, memorable logo, a clean, friendly website and a consistent, professional image are essential to stay alive. You work hard to acquire new customers, but how professional and successful do you look compared to your competitors? Will they turn away to a ‘prettier face’? Both personally and professionally, one never gets a second chance to make a first impression!